DuckMath · B2C · unblocked games website
A/B test the site so visitors stay longer and open more pages
Founder calls testing super important; no numbers. Earns ~1 cent per user
Unknownexperimentationproduct-activation
What they did
Site earns through Google AdSense (a code snippet auto-places ads; no sales contact needed), so revenue depends on ad views. Switched from Google Analytics to PostHog, got $50,000 in free credits through PostHog's startup program, and A/B tested design changes to maximize time on site and number of pages clicked.
What happened
Founder says A/B testing was super important; ~1 cent of revenue per monthly user; no test results given.
- Stage
- Growth (After the site had traction)
“Later in time, I got into A/B testing to make sure people stayed the most amount of time on the site, but also making sure that they clicked as many pages as possible, because another thing about ads is the more pages that they look at, the more ads that they see and the more money that I make.”
“I switched to PostHog, and I got into their startup program where they gave me $50,000 in credits for free, which helped me A/B test, which was super important.”
Related topics
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More from this episode
- DuckMath: Post 3 TikToks a day on each of 3 accounts, 5 days a weekWent to 150K daily users and ~$15K/month in about 4 months
- DuckMath: Auto-post every TikTok to Instagram, YouTube Shorts and Snapchat tooTop video got 3.2M views on Instagram vs 2.1M on TikTok; Snapchat 20K+ a video
- DuckMath: Copy rivals' best TikTok format, then tweak the hook on every new videoTop video (part ~30 of a series) hit 5M views; guessed ~$1,000 from it
- DuckMath: Train someone to make videos in your format; pay a helper $200 a week to postFreed founder time while keeping quality; no separate numbers
- DuckMath: Run a Discord for players to build hype for new featuresGrew to about 7,000 members; no effect on revenue reported
- DuckMath: Pitch your site to a company that already bought one like itCountered a $100K lowball; sold for $120K via Escrow
- DuckMath: Copy a site you saw promoted on TikTok and launch it on Google SitesWorked but looked terrible; rebuilt in React after a few thousand users