Practitioner pattern · David Barnard (RevenueCat employee; RevenueCat publishes the report and sells paywall, web-purchase and Customer Center tools)
On Google Play, turn on the grace period and keep retrying failed payments
Billing-error cancellations drop about a third (31% of cancellations are billing errors)
Workedcancellation-flowpayments-checkout
What they did
In Google Play Console, turn on the grace period, and also suspend the subscription while billing keeps retrying after the grace period ends (account hold), per Google's developer help docs on billing issues. Add in-app messaging about billing problems too.
What happened
Google's data: doing both cuts billing-error cancellations by ~33% (from ~30% of cancellations to ~22%).
“Google, in their developer docs, talk about, there's two things you can do: um, turning on the um, uh what is it, the grace period”
“you suspend the subscription and keep retrying, even after the grace period. Um, and so if you do those two things, it increases this by like 33%”
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