A subscription apps · B2C · App Masters' own apps
Label the paywall button 'Continue' instead of 'Start free trial'
'Continue' did better on iOS; 'Start free trial' did well on Android. One data point
Mixedpaywallexperimentation
What they did
Tested the paywall call-to-action text 'Continue' against 'Start free trial'. 'Continue' is also the most common CTA across RevenueCat paywalls.
What happened
'Continue' performed pretty well versus 'Start free trial', but 'Start free trial' worked well on Android. Steve calls it one data point.
“we have found that "Continue" actually does perform pretty well versus like "Start free trial." But "Start free trial" worked pretty well on Android. That's the data. It's one data point”
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