Coconote · B2C · note-taking app for students
When someone cancels a free trial on the web, offer more free time
16% of would-be cancellers took the longer trial
Workedcancellation-flowweb-to-app
What they did
On the web (easier to control the cancel flow there), when a user went to cancel their free trial, show: 'it sounds like maybe you just need more time with the app' and extend the free trial.
What happened
About 16% of people cancelling took the extension offer.
“when somebody went to cancel their free trial, they would say, "Hey, you know, it sounds like maybe you just need more time with the app," and so they would extend the free trial”
“that was, I think they said it like 16% of people took that offer”
Related topics
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