Pckgr · B2B · app deployment tool for IT admins
Pay Microsoft MVPs to make demo videos of your tool for their followers
Founder calls it the most effective strategy; videos keep bringing customers years later
Workedinfluencerpartnershipscontent
What they did
After the beta, partnered with Microsoft MVPs (recognized Intune experts) who created demos of Pckgr for their highly targeted IT admin audiences, e.g. YouTube videos. Paid once; the content keeps getting found for years.
What happened
Probably the most effective strategy; long-lived videos can convert someone 2 years later, so the return on a one-time payment is huge
- Stage
- Pre-launch (Post-beta growth)
“probably the most effective strategy and something I'd recommend for everyone is partnering with people who specialize in the product. So for us, that was Microsoft MVPs. They would create demos of the product, which was a highly targeted audience.”
“a YouTube video, for instance, someone could stumble across it 2 years later and become a customer, just something that you paid for a long time ago, so that return on investment is huge.”
Related topics
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More from this episode
- Pckgr: Launch the first version free on Reddit where your users hang outGained traction quickly and useful feedback, plus some harsh comments; no numbers
- Pckgr: Start charging $25 a month while still in betaFirst paying customer soon after; founder says it proved people would pay
- Pckgr: Sell a cheaper, simpler tool to small businesses that big competitors ignoreEnough small customers for a full-time business; no split given
- Pckgr: Check forums to see if others at work share your daily headacheFound many admins with the same problem; became the product