Pckgr · B2B · app deployment tool for IT admins
Launch the first version free on Reddit where your users hang out
Gained traction quickly and useful feedback, plus some harsh comments; no numbers
Workedcommunityvalidationpr-launch
What they did
Once the MVP worked, launched it completely free on Reddit, where IT admins discuss Intune. Took the feedback (and some rude comments), fixed early bugs and stabilized the platform before charging. Advice: launch early to your target audience, listen closely to feedback and keep improving.
What happened
Gained a lot of traction quickly; some users loved it, some gave good feedback, some left harsh comments
- Stage
- Pre-launch (MVP / beta)
- Effort
- Main launch channel
“We knew that Reddit would be the best place to do this. So, we launched the product completely free. It gained a lot of traction quickly, and some loved the product, some gave us really good feedback”
Related topics
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More from this episode
- Pckgr: Start charging $25 a month while still in betaFirst paying customer soon after; founder says it proved people would pay
- Pckgr: Pay Microsoft MVPs to make demo videos of your tool for their followersFounder calls it the most effective strategy; videos keep bringing customers years later
- Pckgr: Sell a cheaper, simpler tool to small businesses that big competitors ignoreEnough small customers for a full-time business; no split given
- Pckgr: Check forums to see if others at work share your daily headacheFound many admins with the same problem; became the product