On launch day, tease on Instagram Stories, post on Reddit, and tweet a demo video

Caleb Dean… but it was just a matter of like I the way I was doing it is I was pushing it back like every 2 or 3 days, and I just completely forgot. Like I was just like so focused on building the product, I forgot to push it back one day, and then it launched. So yeah, I had to deal with that, but in terms of actual launch day, we had a couple strategies. So like obviously we had Instagram. We I think we had probably almost 2,000 followers on Instagram,

Caleb Deanso like we really like leveraged the like the story like Instagram Story feature um to build kind of like what you would see in like a info sort of like approach to how you might offer like a course or something like really building the scene. And then we we pretty much did everything. We posted on Reddit, I posted like a launch video on my personal profile, which was like a demo on Rotato, which I made on Rotato, which I actually, again, got off Blake Anderson. He did the same for 10x, and that performed quite well.

Caleb DeanAnd this was just more for exposure. Like I knew my core user like probably wouldn't be on X, like it might get a couple like founders who are runners, but at the end of the day, like any sort of traffic's good. And then we sent out our email to all our email subscribers. I personally messaged every single early adopter, cuz that's one thing we had to do is like as part of the early adopter $5 payment that they gave us is they had a lifetime …

Joseph ChoiSo that was launch. You got some users. You got some revenue from that, but then it sounds like you like your your launch video, it did do very well on Twitter. You got 600,000 views, and it wasn't really for users though. But then it sounds like you also got the the DM from the potential acquirer. Um, was it like

Caleb DeanSo that video didn't get 600k. That video got like 50k. The reason it says 600 is cuz I quote-tweeted that with me selling my company, and that's the one that did well. So if you go to like just my profile, you'll see my pin. So you see how I've I've like reposted Yeah, this is the one. So that got 586, so you can do the math on what I think it was like 60, 70k we got, which some of that has been like flow-on effects through um that post. I think, from memory, we got like 40, 50,000

Caleb Deanviews from that post in the first couple days.