GTM Sauce

Runify · B2C · ranked running app

Design every screen and button in Figma before developers start

Core design done in 3 days; CTO built it in about 6 weeks

Workedteam-process

What they did

Spent 3 days at ~15 hours/day designing the full app in Figma: onboarding, UI, and what every button does, so the developer needed no creative decisions. Recruited the CTO via an Instagram Story call-out that drew inbound from people who knew him from 10x.

What happened

Core app designed in 3 days; CTO shipped it in ~1.5 months of 14-hour days.
Stage
pre-launch build

In their words

Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days

Play from 31:27
31:01

Caleb DeanYeah, exactly. We we found that there was definitely like a couple captions which continued to perform. But yeah, I think in the first month, we would have got like 5 million views from this. And what was really interesting, so like pretty much just to go back a couple steps, the very early stages of like posting this, like this was enough validation for me to be like, "Okay, like let's start working on this."

31:27

Caleb DeanI posted on my story like, "Hey, does like if you're a designer, developer, like marketer, like hit me up. Like I have this idea." And I actually, surprisingly, got like a really strong amount of inbound, and that was like directly from 10x. Like people which I had never interacted with, but who had watched the stream, put the dots together that I was the CMO. Um and one of those guys actually was the guy who became the CTO of Runify. And then in 3 I spent like 3 days I think I was working like 15 hours a day and I just built out the whole app like in Figma.

32:00

Caleb DeanI built the onboarding, um figured out what the UI would look like, how does the UX work. Pretty much I like to do this with all my apps. Like I want to know what every button is going to do. And then this allowed me to just like take a step back and then like the developer can come in and just crush it and that there's like no confusion. They don't have to like focus on like creative freedom and like figuring out like what they're going to do. Um so some of this stuff is like post-launch. It's a little bit messy,

32:31

Caleb Deanbut the core of it was built in like 3 days.

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Tags: figma, spec-before-dev, founder-designer