Build a tool that turns one video template into thousands of versions

Joseph ChoiI see. That makes sense.

Caleb DeanAnd so all these ones that you're seeing here that they look slightly different, we like my um CTO in like 1 day just like built an internal tool where we could generate like 10,000 of these videos in like 1 minute.

Joseph ChoiAnd like the only changes are like slightly changing the the amount of time uh for each of the medals and then changing the caption. It seems like the caption might have been the hardest part. Like um cuz it has to be like casual copywriting, like kind of like some humor, like emojis and stuff like that, but you're able to like kind of like GPT this?

Caleb DeanYeah, exactly. We we found that there was definitely like a couple captions which continued to perform. But yeah, I think in the first month, we would have got like 5 million views from this. And what was really interesting, so like pretty much just to go back a couple steps, the very early stages of like posting this, like this was enough validation for me to be like, "Okay, like let's start working on this."

Caleb DeanI posted on my story like, "Hey, does like if you're a designer, developer, like marketer, like hit me up. Like I have this idea." And I actually, surprisingly, got like a really strong amount of inbound, and that was like directly from 10x. Like people which I had never interacted with, but who had watched the stream, put the dots together that I was the CMO. Um and one of those guys actually was the guy who became the CTO of Runify. And then in …