GTM Sauce

Runify · B2C · ranked running app

Charge $5 for early access on a one-page site before writing any code

2,000 waitlist emails and 90+ paid $5 in about 2 weeks

Workedvalidationlanding-pageweb-to-app

What they did

Used ChatGPT to make a one-page HTML site (runify.xyz) with a one-sentence pitch and rank images. Two options: pay $5 via a Stripe link to become an 'early adopter' (lifetime subscription once live) or join the email waitlist. All Reels traffic pointed there.

What happened

~2,000 waitlist signups and 90+ paid early adopters (~80 transactions, ~$400) in ~2 weeks; treated as clear validation to build.
Stage
pre-launch validation

In their words

Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days

Play from 24:34

Caleb Dean… one of their sort of formats, which I'm sure I think you've had the the founder of Strongr on the podcast, he had one of the formats where it was like the body graph of like a gym workout, and like we weren't really able to replicate that for Runify cuz we didn't have like an a graph like that, but then I came across, yeah, this video right here, where it just has their rankings, and we're like, "Oh cool, like I can just do this for running."

24:34

Caleb DeanSo if you like legit look at the other video that we made, I think this one got 2 million views, so it's pretty much like a copy, and like those icons are just like ChatGPT generated. Pretty much like my thought process was, let's just make a couple of these, and then like post them, and then see like how the the audience responds. And we ended up like just posting nine of these videos per day like throughout a week, and through that, like we had millions of views. But what I think was super valuable is like with that traffic we are we're actually getting, we sent them to

25:06

Caleb Deana website which I just like used ChatGPT to make like a I think it was still there, it's runify.xyz. And pretty much that was like a Stripe link with a landing page on it. So it's like we're actually doing something with this traffic. You can see it's such a shit website, but gives like an idea of what Runify might look like, and you can become an early adopter and pay $5, or you can join the waitlist and, yeah, put your email in. And we had, I think it was in 2 weeks, posted less than 50 videos of this copied format,

25:39

Caleb Deanand we had like, in the end, 2,000 waitlist signups and I think it was like 90-plus people buy this like early adopter fee. And this is like before the app was even live, so that was like clear validation for actually going and building out this app. There was like There was clearly some desire for this product.

25:58

Joseph ChoiThat is very good validation. Several thousand waitlist signups is great with just email, and then 90 people paid the $5, that's kind of insane to think about. Like because you did like

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Tags: instagram, stripe, fake-door, pre-sale, waitlist, early-adopter, lifetime-plan