UriBrave · B2C · shy bladder help app
Rank in App Store search for a rare condition's name (shy bladder)
Most users and revenue came from search; 30%+ conversion; $5-10K lifetime
What they did
What happened
- Stage
- post-launch
In their words
Caleb Dean - I speedran an ai app from 0 to $100k exit in 26 days
Joseph ChoiRight. So you just You were just making like TikToks yourself?
Caleb DeanYeah, but in the end the majority of like users and revenue came through um like ASO.
Joseph ChoiOh, interesting. Like people were searching What were they searching for?
Caleb DeanThe condition's called paruresis um or shy bladder. There's like a few popular terms that people search, or not popular, but known terms, and this app has like the highest conversion rate I've ever seen. Um I made a tweet about it like a few months ago, but I'm pretty sure it has like a 30-plus percent conversion rate, just because of how niche it is. Like for someone who's looking for this and like there's actually a solution, like they're going to jump on board.
Joseph ChoiOkay. So, that was your first app. And then Yeah. um but you said it was like this the niche was too small and the marketing was hard. So, then what What did that lead you to?
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More from this episode
- Copy a proven app's viral Reels format for your niche before buildingMillions of views; one copy hit 2M; ~50 videos drove the whole waitlist
- Charge $5 for early access on a one-page site before writing any code2,000 waitlist emails and 90+ paid $5 in about 2 weeks
- Post 9 Reels a day on Instagram instead of flooding TikTokInstagram held 5-10K avg views, 1 in 10 over 500K; TikTok views fell to ~5
- Build a tool that turns one video template into thousands of versions10,000 variations in a minute; fed ~5M views in month one
- Put your app up for pre-order so thousands download it on launch day3,000 pre-orders in ~2 weeks; leaderboard hit its 1,000 cap in an hour
- Rewrite onboarding to promise a result (becoming a better runner), not just ranksChanged because first onboarding converted poorly; no after numbers given
- Email your waitlist two updates, then a launch video with a half-price codeDiscount codes brought most launch-day revenue; 32% of emails hit spam, 20% opened
- Message every paying early adopter yourself and make them your beta testers~20 testers on WhatsApp; founder says their feedback was invaluable
- Ask your Instagram followers in Story polls which features to buildTracking answers split evenly across Garmin, Apple Watch and Strava, so they built all three
- On launch day, tease on Instagram Stories, post on Reddit, and tweet a demo videoFounder's X demo got ~50K views; mostly exposure, not core users
- Tweet openly and confidently about your app's goals, even from a tiny accountCold acquisition DM 1-2 weeks after launch, from a ~200-follower account
- Sell a month-old app at ~5x yearly revenue but keep 30% of itSix-figure sale ~26 days after launch, plus 6-month earn-out and cash bonus
- Design every screen and button in Figma before developers startCore design done in 3 days; CTO built it in about 6 weeks
- Pick a space where 1-3 apps already make $100K+ a month, then twist the ideaLiftoff at $200-300K/month led to Runify; sold within a month of launch
Tags: app-store, niche-condition, search-intent, high-conversion