Indexsy · B2B · SEO agency
Offer each video's notes and documents free for an email, then pitch later
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What they did
Every video links to his newsletter; the lead magnet is the show notes plus helpful documents to follow along. Viewers give their email and enter the funnel, where he can pitch any time. No sales ask in the video itself; he gives as much value as possible and hopes they buy his services later.
- Stage
- Ongoing
“with every video, I have a link to my newsletter, and typically I it's just my show notes and a bunch of documents that are helpful for the audience to follow along. Then they give me their email, and then I'm free to pitch them at any time.”
“I don't ask for a sale early on in the video.”
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