MonAI · B2C · AI expense tracking app
Post just 3 story-driven creator videos a month instead of many quick ones
Early videos took MRR from $300 to $13K; WWDC story video: 1.7M views, +$5K MRR
Workedinfluencerorganic-short-video
What they did
Only three high-quality, story-driven videos per month on the creator's main channel, since they take long to make; the creator comes up with the ideas. First video was a simple app walkthrough (worked because the audience hadn't seen the idea). Later hits: the story of Apple inviting them to WWDC together, and a story around a much-requested new feature. Views are rarely in the millions, but they convert at a fairly high rate.
What happened
First two videos: $300 to $7.8K MRR; third: +$5K to $13K; WWDC story: 1.7M views, +~$5K MRR; latest feature story pushed MRR over $35K
- Stage
- growth
This shipped together with other changes, so the result can't be credited to this alone.
“What's different also to many other people that work with content creators is that we only post three videos per month. They are very high quality, so we really want to have quality over quantity.”
“We don't get millions of views mostly, but those that we get, they do convert at a fairly high rate.”
“But this one in total got us 1.7 million views and grew in plus almost 5k in MRR.”
Related topics
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