MonAI · B2C · AI expense tracking app
Drop the free version and require a 7-day trial to use the app
A/B test showed the hard paywall with trial worked best; no numbers
Workedpaywallexperimentation
What they did
Was freemium; A/B tested (RevenueCat) against a hard paywall with a free trial. Now only offers a 7-day free trial behind a hard paywall.
What happened
Hard paywall with free trial won the A/B test
- Stage
- monetization
“We only offer a 7-day trial right now. We used to be freemium. With A/B testing, we figured out that actually a hard paywall with free trial works best for us.”
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