Say 'app' or show a demo so the App Store isn't a surprise

… because they think hey this looks cool let's do it for our app but it doesn't really make sense and that happens between industries so everyone was very inspired by the d2c e-com industry for the longest time for all the kind of talking head content they were doing and it's always like people showing a product and oh my god and like a like a strong hook and then just kind of walking people through pain points and positioning the product as the

solution, which I feel isn't the best format for apps. And I don't see it working a lot. And the same applies to whether someone is sending people to the web or the app. Like that's those ads tend to look inherently different. One thing on the app side of things is that you want to prepare people for that they are going to land on the app store. Otherwise your install rate tends to suffer. So don't try not to be an app, make it very clear so that the funnel holds up. So a lot of the very successful ads I see out there they either mention app in the copy they show an app demo of some form

just so to set the right context already that's an interesting insight already just like prepare people that they're going to land on the app store I guess that's like just from my perspective when I'm scrolling ads or Instagram or whatever and I see an ad it seems interesting I click the call to action and then the interstitial thing pops up or like pushes me to the app store it's like super super jarring actually like sometimes I don't want to …