Remake one winning ad ~400 times with new hooks and use cases

… he passed out instead of picking up the kids and then the hook is just like she opens the door the front door with a key and then opens the door and then you're like laying there on the couch and that was how long that was like five seconds and then it just transitions to this like glowing green orb and then it like zooms in slowly okay this is green noise and then every every couple seconds it's giving like a sentence are those sentences like

intention like it seems like some of them are benefits some of them are features like are is it very intentional like the structure of this ad it has been tested quite a bit there were probably 100 versions of this for this client for example we found that a lot of people use their noises to mask their tinnitus. So then we had like tinnitus specific ones, like how can you use this for like relief there? So what's that language people use to describe their pains and like their desires and how can you basically frame your product as a solution in their language? That's usually very, very powerful. So of this concept, there was probably in total 400 iterations

that we did where we, of course, a lot of different copy, but then also different scenarios with different people sleeping outside inside um in very absurd situations and less absurd ones do you know how much you spent on this specific ad creative i would say over the course of that it's lifetime and all the iterations it's probably well above like a million dollars or so um but a million dollars on this specific ad format yeah i would i would think so wow that's crazy it's it's so unexpected too especially a lot of people from the ugc organic world they see something like this and

they're like there's no way this is like high converting because in the organic world you're just so used to it has to be like a super outrageous hook and then the demo has to like clearly show the product because there's no cta in organics and this one like barely shows the actual app it's really interesting do you have like a list of formats that are like the best uh in the past i don't know six months uh for app install ads generally i'm …