Split ads into groups by format and message, each with its own budget

… not looking for the very best ad and only like serve to that audience i'm looking to scale i want to buy them all and i need to structure my account in a way that allows for that so meta doesn't always stop spending on the stuff it identifies as not being kind of perfect, but it's not about perfectionism in the end. You're looking to scale and serve a lot of people. These are five different ad sets. These are five different ad sets where I have

kind of the media type level, the format level, and the messaging level. And then are you forcing spend on all five equally? Yes. So my budgets are set on these levels. That's a very good question because you can set a budget on the campaign level, but then again, Meta will decide which ad set to put the budget on and it's going to identify well memes aesthetics message one are best performing i put 90 of the budget here again it's not the goal so i set my budgets on an ad set level and then make sure that i can control how much i'm spending against each bucket and make

sure that it stays within the cost per target i set for the that bucket so also my goal setting happens on that bucket level like it's not super scientific but for example with if i know my memes they always bring the lowest quality traffic, well, then they need to get me that at half the price. It doesn't mean that they're bad. It just means I need to make sure I can buy that traffic very cheaply for the equation to work out in the long run. If you're just starting out with ads, then it'll be a little bit hard to figure out what are those benchmarks in the beginning. But generally, like the principle is you don't want to be spending so much on ads that are

designed to get, you know, lower quality traffic or like younger traffic or lower converting traffic. So yeah, that makes sense. You said like in the beginning, when you're brand new to ads, you actually just want to throw all your ads into one ad set. Even when you're like trying to test multiple different variables, like the messaging and the formats and the placements and everything, you just put everything in one ad set? Most likely you will, …