A Meta ads consulting · B2B · guest's own consultancy
Post on LinkedIn 2-3 times a week
What they did
In their words
Marcus Burke - How to Build a $2M/Month App (Copy Me)
… I mean, kind of social media doesn't put people in the best state and they kind of everyone communicates their pain points or how they feel in a different way. And they're like, once you start going down that content rabbit hole, you can find a lot of kind of these like identity markers, how people say that, like, this is me. It's also, I think, a bit of a dangerous place where people like diagnose themselves based on like some piece of content.
And of course, means it's very inflationary and used and someone that actually has ADHD. It's like, oh, yeah, I also have ADHD. I learned on TikTok, which is just a bit weird. but anything in that direction I think that's a really really big one where people just share a lot and there's a lot of very emotional language and that's where these apps kind of tackling these problems can really find a lot of golden nuggets that's a good place to wrap thanks for being in the pod Marcus where can people find you? primarily on LinkedIn I share content like two or three times a week
and I started a sub stack recently as well so you can also check that out I'm not super consistent yet with writing maybe like two pieces a month. Let's see if I can ramp up a bit. Yeah, LinkedIn is the best place. Awesome. Something you might not know, most of the founders I cover on this podcast are hanging out right now in the Consumer Club Discord, sharing with each other what's working now for consumer apps. So you can apply to join Consumer …
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More from this episode
- Say 'app' or show a demo so the App Store isn't a surpriseMost winning app ads do this; installs suffer otherwise
- Remake one winning ad ~400 times with new hooks and use casesWell over $1M spent on the concept
- Run short videos with a wall of text in the audience's own pain wordsOne of the main working formats; no numbers
- Feed 10-20 Reddit threads to Claude to write ads in your audience's wordsHis standard process; no numbers
- Make ad variants with AI: create an image first, then turn it into videoUsed for clients; not compared with creator videos
- Mix app demo clips into everyday videos, like a chore list for ADHD
- Run ads that look like normal posts; let a web page do the selling
- Send Meta ad clicks to your blog instead of the App StoreClaims to be one of the first to scale this way; no numbers
- Compare cost per trial with trial-to-paid rate for each age groupAges 25-34 cost the most; older users looked under-served
- Give ads that deliver differently, like mostly Facebook feed, their own ad set
- Split ads into groups by format and message, each with its own budget
- On a small budget, put all ads in one group and pick winners weekly
- Have every ad team member interview one user a weekTaught the team most of how to write ad copy; no numbers
- Fix the store page, onboarding and paywall alongside paid ads
Tags: linkedin, substack, b2b-content