Send Meta ad clicks to your blog instead of the App Store

… kind of the subscription app advertisers have been pushing. So I feel like it's at least on par now between like gaming and subscriptions. And I mean, you can see it in kind of the revenues on the store, how subscriptions have caught up there. Okay, well, that's a good transition. So like subscription apps versus gaming. So yeah, what happened from 2019? in 2022 yeah so i switched over to blinkist in 2019 because a good friend of mine from from

inno games um started running the paid social team over at blinkist and that was my introduction to the um kind of subscription app economy it's a well-known subscription app they knew what they were doing we again had pretty good budgets um we're playing with a lot of novel tactics also in that web to app um segment for example we were i think one of the first scaling ads while sending them to a website like our blog instead of directly to the app store i tried a few other kind of subscription apps after i stayed with blinkers for i think like one and a half years stayed in ad tech working for like a company called study smarter a like a student ad tech a

bit like quizlet here in germany and then tandem a language learning social network i don't do a lot of operative work anymore it's just a lot of kind of it's hiring it's reporting it's um administration And I noticed that that's not for me. And that's when I decided to go freelance and start my consulting business in 2022. Now you do consulting. So you don't do like the, like, what does that entail in the ad stack? I really honed in on meta ads …