Mix app demo clips into everyday videos, like a chore list for ADHD

… category like some things just need less explanations than other stuff i don't know here's another example from um this is me plus a habit tracker like in the end a habit tracker you don't need to explain a lot like it's pretty clear it's like a task list just uh advanced um so ultimately this is a an ad that is very much just content and then they have like a few app demos in between but otherwise it's really more of kind of a content focused

approach weekly cleaning schedule for adhd okay and then just goes through each day like monday tuesday wednesday toilet but then in between each clip there's a b-roll or there's a um demo clip of the app just like checking off the checklist pretty much i think i've seen this format yeah this one seems very specific to like to do list app where you're like using the the app every day You can think about, well, how does your app integrate in a day and how can I fit it into that? But ultimately, this needs a little less explanation because the app will be pretty clear to everyone.

You'd see them ticking off a box and it's clear, okay, that's what I do with it. While other stuff might need more education. That's always something to figure out. Do you think that web ads and app ads fit into different parts of that framework? I would say so because app ads are always going to be very close to the product already. So it's very hard to like build your funnel just around kind of creating awareness and like tapping into an …