Copy what already works for competitors on TikTok, but change it 10-20%

Joseph Choi… you said, you go on TikTok and Instagram and you search for videos in your niche that, you know, there's evidence that there could be something that works. What if you just copy the formats that already exist? Like, shouldn't that take Like, have you seen people copy formats that already exist and then it should take like pretty- it should be like pretty quick to find that that fit because the kind of the fit is already like validated in a way?

Nick Lawton100%, right? And the fit can definitely be there, but I always urge people to remix it at least 10% to 20%, so it's not a blatant copy that avoids a couple issues right there off the bat. The other thing is those accounts have already warmed up in that audience extremely well, right? So, it's like they've built that account up usually over the span of a month or longer. Once you have kind of that warmed-up account, then it's going to be a lot easier to kind of continue to pour gasoline

Nick Lawtonon the fire, right? Don't get me wrong, there's plenty of accounts that, you know, will start day zero, they don't warm up properly, they don't have the audience, they'll copy the format exactly, and it doesn't necessarily work, right? That's why if you can find a unique format that really isn't that unique, it's it is a winning format that's copied, but it's remixed 10% to 20%, that will give your account a ton of validity through the algorithm, and from there that's what's going to allow you to scale.

Joseph ChoiI see. So, let's let's go do an example like for like the peptide tracker niche um, because you said that was a niche that's popping off, so there's probably a lot of content already out there that's validated. So, like I just search peptide tracker on TikTok, and for example, let's just look at the first video. This is like a slideshow and it's just like looks like it's from a UGC like a new UGC account. The first slide is