Manage all creators in one group chat and share what's working

Nick Lawton… are kind of hitting that, maybe it it's like five or six out of the entire campaign. That's kind of how I would define content market fit. From there, I'm analyzing watch time, I'm analyzing retention, um trying to understand like why those videos are working, and then, you know, I'm also doing this- I'm very big on sharing all learnings with creators as I'm learning them. And the reason for that is I want these creators extremely bought in,

Nick Lawtonand I also think that if you're managing if you're trying to manage creators one-on-one, you're going to have an extremely difficult time. The best way to manage everything is just by running it all in one massive group chat where everyone feels like a big family and you're sharing wins and learnings along the way. So, I'll be breaking down videos in a group chat, you know, saying, "Hey, like, look at the watch time here. I'm curious if maybe we maybe maybe like do we think it's this word that really is worked really well for this video? Is it the audio? What is it? Let's try and, you know,

Nick Lawtonextrapolate these findings onto a couple more videos and see if we can really identify those variables that are driving the videos forward."

Joseph ChoiSpytok makes sure you're never in the dark about what's actually working now. I'll put the link in the description. Do you see a big difference in this next phase where you're asking creators to come on to a campaign that's already doing well? Like do you see a difference, a big difference in their willingness to to jump on?

Nick LawtonCreators are more willing to jump on to a successful campaign because they see it's working, they see there's content market fit, they see that if they can slot themselves in, they should be able to be one of those top creators that starts to produce, especially on SideShift since we have all like the shareable links and stuff. Oftentimes brands will send their dashboards into the chat so all the creators can see like, "Okay, here's a leaderboard, here's who's doing really well, here's the format that's working," so on and so forth.

Nick LawtonThere's really like a million different ways to run a UGC campaign, so some people might be sitting here and thinking everything I'm saying is wrong, although I would beg to differ I'm not too wrong.