Call it a fit when 5-6 videos in the campaign pass 10,000 views

Nick LawtonSo, we'll say 6 to $800 with $1 to $2 CPM, either uncapped or capped. That seems to be the most fruitful for creators, which- but also incentivizes them. So, obviously with a budget of between 2 to $4,000, you're going to be able to get substantial amount of volume. That's going to really allow you to a- to optimize solving for one problem in your first month, and that is finding content market fit.

Nick LawtonThat is the thing that I think a lot of people overlook, and it's also one of the things that leads to a lot of people to quit early on their UGC campaign.

Joseph ChoiHow do you define content market fit? Because let's say you have these $600 to $800 per month retainers for basically daily or twice-daily videos per creator, and you're looking at like $1 to $2 CPMs, so you're looking for them to go viral. Like, does content market fit mean you get just at least a couple of formats that go viral or is it like a certain CPM that you achieve or some other metric?

Nick Lawton… I don't think it's even necessarily going extremely viral, right? Obviously, that's a very clear indicator. But if you have a format that has legs, like I was saying, that's starting to show promise where it's getting, you know, above 10k views, maybe you have a couple different iterations of one kind of like uh pillar format that's starting to go viral, I mean, everyone's definition is is different. I I consider something viral after 100k,

Nick Lawtonbut let's say at that 10,000 view mark, right, you have consistent videos that are kind of hitting that, maybe it it's like five or six out of the entire campaign. That's kind of how I would define content market fit. From there, I'm analyzing watch time, I'm analyzing retention, um trying to understand like why those videos are working, and then, you know, I'm also doing this- I'm very big on sharing all learnings with creators as I'm learning them. And the reason for that is I want these creators extremely bought in,

Nick Lawtonand I also think that if you're managing if you're trying to manage creators one-on-one, you're going to have an extremely difficult time. The best way to manage everything is just by running it all in one massive group chat where everyone feels like a big family and you're sharing wins and learnings along the way. So, I'll be breaking down videos in a group chat, you know, saying, "Hey, like, look at the watch time here. I'm curious if maybe we …