Pay each creator $600-800 for 30-60 videos plus $1-2 per 1,000 views

Nick Lawtonif you just launched an app, you're probably a small team, you might not have a lot of resources. One of the best things you can do to just actually accelerate your business is by showing up every day with UGC. You have an idea of, you know, the type of content you're going to want to create, I would go ahead and I would launch a campaign. When you launch said campaign, you're going to want to pay anywhere from $600 to $800

Nick Lawtonfor 30 to 60 videos. You're going to also want to layer in view bonus incentives. What we found works really well is a structure of that guaranteed base retainer, $600 to $800 with either an uncapped CPM, because the idea is that if it's uncapped, you should be going viral, and it should be bringing a lot more revenue to your app. However, if you want to cap them cap the upside, you can a little bit in order to just make sure that things are profitable.

Nick LawtonSo, we'll say 6 to $800 with $1 to $2 CPM, either uncapped or capped. That seems to be the most fruitful for creators, which- but also incentivizes them. So, obviously with a budget of between 2 to $4,000, you're going to be able to get substantial amount of volume. That's going to really allow you to a- to optimize solving for one problem in your first month, and that is finding content market fit.

Nick LawtonThat is the thing that I think a lot of people overlook, and it's also one of the things that leads to a lot of people to quit early on their UGC campaign.