Build a warm-up video format from real posts about job-hunt pain

Nick Lawton… job market, right? Job market's so cooked, this and that, and we ended up just like being able to take these actual just organic creators' videos and then add in some sort of CTA. I think like, yes, the easiest route to go is just copy a competitor, remix it 10% to 20%, but if you want to go into actual like format discovery and format creation, what you really do is is you're not copying other people. Yes, like you can still draw inspiration.

Nick LawtonThis was a format that I created last year, and funny story is I saw this from a girl who actually did get denied from an entry-level position at a zoo, and she had a dual master's degree or something like that, and I was like, "Wow, this is absolutely crazy. This would definitely be a great way to plug SideShift." So, as you can see, even still a year later, we we still use this format. Um, it doesn't convert super well, but it's a great warm-up format, which is a different type of format.

Nick LawtonIt warms up accounts super well and it starts to get the the niche quite engaged.

Joseph ChoiOh, you actually did say SideShift a minute into this yapping video. But this video got 700,000 likes, which is Yeah, that would be pretty insane.