Run organic TikTok winners as Spark ads to push reach cheaply

Joseph ChoiSo, you do both. You do like TikTok Spark ads and then also Meta ads?

Nick LawtonTikTok Spark ads is more for like pushing organic, right? That's more for like if you have a video doing really well on organic that has a really high CTA, like let's say I mean, to draw back to that example of Frank Short, one of our creators, if that call to action was stronger and it was converting extremely well, we would maybe pour spark ad dollars behind it to continue to push it into the organic sphere. You'll have a little bit of the you It's going to give you an attributable CPM, it's not going to give you

Nick Lawtonobviously the conversion and attribution that you're going to get from Meta ads.

Joseph ChoiYeah, there's no button to actually CTA and like download the app. But Meta ads, obviously there's a button, there's proper attribution. I see. So, it's very different. So, I I would guess that CPMs are probably cheaper for spark ads then?

Nick LawtonYeah, CPMs are cheaper, and that's really the only thing you can measure from it at the end of the day. Like you said, there's no anchor. I mean, if you want to run not TikTok ads, there's an anchor, that's different, but yeah, there's no CTA.

Joseph ChoiThe real scalability comes with Meta, and that's where you got to I mean, like if you if you do it manually, you have to like download the video from TikTok, upload it into Meta, decide how much to spend, but if you're already running organic on SideShift, you just put budget in and it just allocates it to the winners?