Scroll niche content for hours to find topics that never go out of style

RomanYeah, I've been following pretty much the same playbook for the last two years, and it's based on this concept that there's two types of content. There's timeless content, and there's timely content. A timely piece of content is something that's in trend right now, but a week from now nobody cares about it. And if you build your distribution system on timely content, it's a constant grind, chase after trends.

RomanSo, what you want to do is you want to spend like hours scrolling and watching content in your niche on different platforms like Instagram, Reddit, TikTok. It's got to be video and text, like you don't want to limit yourself to just one format. And I call it content thrifting. Basically, as you scroll and go through all of this content, you're just accumulating a bunch of stuff that grabs your attention. Because if it's grabbing your attention, there's something about it.

RomanAnd in order to have a breakthrough in content, you need to spot something that's not obvious to other people. And to spot that, you need to do more research than others. Because if you scroll enough, you'll inevitably become aware of things that others aren't aware of in your niche. And those consistent patterns reveal timeless content pieces, timeless topics within your niche. And that's the secret sauce.

GusYeah, that's good advice, yeah. I want to like see some examples, kind of like a a piece of content. You say you've been doing the same piece of content for 2 years. Just show us one of those examples or a few of those examples and maybe just break down like for you why it works. Yeah, just break down one of those examples for us.