Career Hound · B2C · job board for US job seekers
Run a marketing test every day and learn from each one that fails
Founder says it made success inevitable; no numbers
What they did
What happened
In their words
I make $25K/month from one simple website
RomanThen choose one that you like, because it's important that you enjoy it as well, and create a similar product. And then use their content as inspiration for marketing your product. This way, if you struggle to get paying users, you know it's not the product, but your execution skills.
RomanAnd then it's just a matter of running many marketing experiments on a daily basis. So, you want to strive for failed results, because this way you can eliminate what doesn't work and get closer to the thing that's going to work. When I did door-to-door, we used to tell ourselves, "I get closer and closer to my sale with every door I knock." So, you get closer and closer to your first dollar with every marketing experiment you do.
GusA real piece of sauce you dropped there was to sign up for apps like Sideshift. For someone watching who's looking for an idea, that could be one place to go find something that's working right now. So, that's really good. We didn't talk a lot about the build, but I am interested to know, what is the tech stack behind, you know, this website that makes $25, $28,000 a month?
RomanWe use Shortimize for tracking social views, PostHog for running marketing experiments, WhatsApp to communicate with creators, Clarity to have an easy view over website visitors, Hetzner as our server, Postmark for emailing campaigns, Google Suite for email, and Cloudflare.
GusSo, real really lean. That's really cool. Okay, and then finally, a question we ask everyone at the end of our interviews: if you could go back in time and stand on, you know, younger Roman's shoulders, what advice would you give to your younger self or to somebody watching who's a couple years behind you?
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More from this episode
- Scroll niche content for hours to find topics that never go out of styleFounder credits it for all growth; same playbook for two years
- Keep reposting one video: a list of companies hiring remote, ending with your siteRun for two years; part of 11.7M views in 30 days
- Hire older creators, some in their 50s, to give job search adviceFounder says gray hair reads as credible; no numbers
- DM people already posting for fun; pay up to $20 a video with a ready script sheetKeeps creator costs low; 11.7M views in 30 days
- Charge from day one: $7 a week, $20 a month or $50 a year779 active subs, $12K MRR, ~$50 LTV; 31% churn
- Turn a friend's job-hunting scraper into a paid job boardAimed for $1,000 each; grew to ~$25-28K a month
Tags: daily-experiments, posthog