GTM Sauce

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Run a marketing test every day and learn from each one that fails

Founder says it made success inevitable; no numbers

Workedexperimentation

What they did

Runs many marketing experiments daily, aiming to fail fast to eliminate what doesn't work, and extracts insights from every failure. Uses PostHog for marketing experiments and Microsoft Clarity to watch website visitors.

What happened

Claimed as the path to a profitable business

In their words

I make $25K/month from one simple website

Play from 11:38
11:19

RomanThen choose one that you like, because it's important that you enjoy it as well, and create a similar product. And then use their content as inspiration for marketing your product. This way, if you struggle to get paying users, you know it's not the product, but your execution skills.

11:38

RomanAnd then it's just a matter of running many marketing experiments on a daily basis. So, you want to strive for failed results, because this way you can eliminate what doesn't work and get closer to the thing that's going to work. When I did door-to-door, we used to tell ourselves, "I get closer and closer to my sale with every door I knock." So, you get closer and closer to your first dollar with every marketing experiment you do.

12:01

GusA real piece of sauce you dropped there was to sign up for apps like Sideshift. For someone watching who's looking for an idea, that could be one place to go find something that's working right now. So, that's really good. We didn't talk a lot about the build, but I am interested to know, what is the tech stack behind, you know, this website that makes $25, $28,000 a month?

12:19

RomanWe use Shortimize for tracking social views, PostHog for running marketing experiments, WhatsApp to communicate with creators, Clarity to have an easy view over website visitors, Hetzner as our server, Postmark for emailing campaigns, Google Suite for email, and Cloudflare.

12:40

GusSo, real really lean. That's really cool. Okay, and then finally, a question we ask everyone at the end of our interviews: if you could go back in time and stand on, you know, younger Roman's shoulders, what advice would you give to your younger self or to somebody watching who's a couple years behind you?

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Tags: daily-experiments, posthog