Career Hound · B2C · job board for US job seekers
Charge from day one: $7 a week, $20 a month or $50 a year
779 active subs, $12K MRR, ~$50 LTV; 31% churn
What they did
What happened
In their words
I make $25K/month from one simple website
RomanYeah, so Career Hound is a job board that scrapes jobs directly from company websites and our target users are people that live in US, looking for jobs. Either they already have a job or they're unemployed looking for a new one.
RomanSo, I'm a strong believer in a hard paywall, so no free plans. Our users pay $7 a week, $20 a month or $50 a year. And right now we have over 8,000 users, 779 active subs and the lifetime value of each user on average is $50. The churn is high because we're selling a job search product, so it's 31%. Last month we did $28,000 in total.
RomanAnd right now our MRR is $12k. And the reason there's a gap between our MRR and our total revenue for the month is because we have a mix of people who pay a yearly fee versus a weekly fee versus like a monthly. And in social views, in the last 30 days we did 11.7 million views.
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More from this episode
- Scroll niche content for hours to find topics that never go out of styleFounder credits it for all growth; same playbook for two years
- Keep reposting one video: a list of companies hiring remote, ending with your siteRun for two years; part of 11.7M views in 30 days
- Hire older creators, some in their 50s, to give job search adviceFounder says gray hair reads as credible; no numbers
- DM people already posting for fun; pay up to $20 a video with a ready script sheetKeeps creator costs low; 11.7M views in 30 days
- Run a marketing test every day and learn from each one that failsFounder says it made success inevitable; no numbers
- Turn a friend's job-hunting scraper into a paid job boardAimed for $1,000 each; grew to ~$25-28K a month
Tags: hard-paywall, weekly-plan, annual-plan