Keep reposting one video: a list of companies hiring remote, ending with your site

RomanThis is an example of a timely piece of content. Everyone's doing this format right now, and guess what's going to happen? People are going to see enough of it and they're going to start scrolling past it because they already know this is an ad. And here's an example of a timeless piece of content, because everyone is looking for jobs that are hiring remotely and worldwide. Like that's the dream.

RomanSo, this format gives it to them. It calls them out with this hook. It can't be made any more simple. And then it goes through a list of companies that are offering this dream outcome that people want. And at the very end, he says, "Hey, to find more jobs like this, go on Roman's website."

RomanSo, the key to escape the hamster wheel in UGC, in content marketing, is to discover formats that are converting and repeatable. For example, in my niche, people will always want to find companies hiring remotely and worldwide. So, I can keep running this list over and over and over again.

GusI love what you shared there about like kind of finding like the right formats that work for you and sort of repeating them over and over again. You're right, you could do this forever probably and continue to run like that same playbook until you find like maybe a different format that works, and then you run that one as long as you can. But what I want to talk briefly about is just like working with quote-unquote older creators. Why do it this …