Built With Science · B2C · science-based fitness coaching app
Film a months-long science experiment video with real people in a rented studio
One of the year's top videos; decent but not major app conversion
Mixedcontentfounder-brand
What they did
Rented a full studio and brought in six or seven participants to measure body fat (DEXA), total energy expenditure and actual intake, over months of work, as a big bet on something new.
What happened
One of the highest-performing videos of the year; decent conversion to the app, mainly educational/entertainment value.
- Effort
- Months of work, rented studio
In their words
Sub Club by RevenueCat · Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science“It definitely was one of our highest performing videos this year, and it was honestly very fun to do. We rented out a full studio, brought in all these participants”
“It did have a decent conversion to the app, but it was more for just educational and also entertaining purposes.”
Related topics
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