Built With Science · B2C · science-based fitness coaching app
Make both the free trial and the pay-now discount sound good
Very strong lift after a few weeks, vs the version that shamed the trial
Workedpaywallexperimentation
What they did
After the no-trial toggle lost, the documented hypothesis was that the copy framed no-trial as far better and the trial as losing out. Added a new test arm where both options are framed as good choices, neither as bad.
What happened
A very strong lift after a few weeks (test still running).
- Effort
- A few weeks, test still running
In their words
Sub Club by RevenueCat · Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science“we actually have been rolling out another arm. It's been a few weeks now where we make both options seem pleasant, so it's not one framed as good or bad. It's more of like, "Okay, they're both good." And that actually has been a very strong lift.”
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