Built With Science · B2C · science-based fitness coaching app
Team up with researchers and run studies with your own app users
Founder says it adds credibility; no numbers
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What they did
Jeremy collaborates with lesser-known researchers, coaches and dieticians on videos about their findings, partners with UBC on studies, and runs studies inside the app with customers (e.g. a 3 vs 6 training days per week study, using in-app data). A team of dieticians, coaches and researchers watches for new research to inform content.
What happened
Adds credibility to the videos and supports the trust that justifies premium pricing.
In their words
Sub Club by RevenueCat · Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science“he'll reach out to some of the expert researchers and coaches and dieticians to collab with for videos in terms of promoting some of the research that they find”
“we had a three versus six-day experiment, and we invited our users to join where half of them would do three days a week working out, half would do six days a week working out”
Related topics
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More from this episode
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- Built With Science: Scale Meta ads without the famous founder: B-roll, testimonials and AI image adsScaled from zero to ~$100K/month (host figure); 25% trial-to-paid
- Built With Science: Spend the first month of ads just learning your paid trial-to-paid rateTook about a month to get a baseline to set the allowed cost per customer
- Built With Science: Judge ads by how many trials pay, not by how cheap the trials areClickbait ads brought cheap trials but a huge drop in trial-to-paid
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- Built With Science: Offer 15% off each if users add a workout buddy to their plan15% of trial starts add a buddy; higher order value and better retention
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