Built With Science · B2C · science-based fitness coaching app
Offer 15% off each if users add a workout buddy to their plan
15% of trial starts add a buddy; higher order value and better retention
Workedupsell-expansionpricingretention
What they did
Prompted by members asking for a family plan. The web quiz asks 'Do you have a gym buddy? Would you like to add them onto your plan?' Both users get 15% off. Those who decline see only a small gym buddy toggle on the pricing page, keeping the paywall simple. Buddies can see each other's workouts and meals and send nudges in the app.
What happened
About 15% of trial starts add a gym buddy; raises order value, and buddy users retain better (no retention figure given).
In their words
Sub Club by RevenueCat · Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science“we offered users the option to add a gym buddy, we call it, to their plan and get their plan at a discounted rate”
“Around 15% of anyone who starts a trial will actually add on a gym buddy. So not only has it increased just overall AOV, but also we found that when someone does select a gym buddy, then they're more likely to stay on the app.”
“if they say no, on the pricing page, we actually have just a really small toggle that says a little bit about the gym buddy”
Related topics
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