Built With Science · B2C · science-based fitness coaching app
Spend the first month of ads just learning your paid trial-to-paid rate
Took about a month to get a baseline to set the allowed cost per customer
Workedanalytics-attributionpaid-social
What they did
Expecting cold Meta traffic to convert trial-to-paid lower than warm organic traffic, they first ran ads to gather data on the paid trial-to-paid rate, then used that baseline to calculate how much they could spend to acquire a customer before scaling and testing angles.
What happened
Baseline established in about a month.
- Effort
- About one month
In their words
Sub Club by RevenueCat · Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science“we just needed to get a baseline of what that number would be in order for us to calculate how much we could actually spend to acquire a customer. So that took around a month to do”
Related topics
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More from this episode
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- Built With Science: Judge ads by how many trials pay, not by how cheap the trials areClickbait ads brought cheap trials but a huge drop in trial-to-paid
- Built With Science: Build a dashboard that confirms which trials came from Meta, and send Meta your best users
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