Flamme · B2C · couples app
Give AI a 10-page brief with product details, winning scripts and a master prompt
Team posts ~200 pieces a day from it; winners are fed back in
Workedorganic-short-videougc-creators
What they did
Each playbook is a ~10-page PDF the team feeds to AI. Section A: product and brand context (name, category, what it is in human terms, core features, target audience, psychology). Section B: winning script references (own and others' winning content in the category, with 'what works, what to avoid, do not repeat them') plus screenshots of top slideshows. Section C: master prompt with a system role ('You are a viral TikTok question slideshow copy engine for a couples app called Flamme'), context and output requirements (title slide, set categories, a Nano Banana image prompt). Takes the founder a full working day to build; he tests the output before handing it over. GPT writes the image prompt; Nano Banana Pro makes realistic vertical images. Winners are added by hand to the master prompt (AI edits hallucinated), creating new playbooks.
What happened
Source of the team's winning formats and output of ~200 pieces a day.
“Playbook is this PDF document which my team would feed into AI and get an output.”
“Section C would be the master prompt, where we broke down a system role: You are a viral TikTok question slideshow copy engine for a couples app called Flamme”
“Like to create each of this playbook, it takes me one working day.”
Related topics
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More from this episode
- Flamme: Relaunch the date planner as an AI relationship coach right after ChatGPT came outDay-30 retention rose from 0.8% to 4.2%, still too low; press but no traction
- Flamme: Make the daily question for couples the main thing on the home screenDay-30 retention went from 4.2% to ~30%, then 50%, with streak reminders
- Flamme: Send a friendly morning reminder, then an evening 'your partner will be sad' nudgeDay-30 retention went from 4.2% to ~50% alongside the daily-question redesign
- Flamme: Hide your partner's answer until you answer the question yourselfCreated a back-and-forth loop credited with lifting retention; no separate number
- Flamme: Add a home-screen widget showing distance to your partner and days togetherWorked well, per the founder; copied from a competitor; no numbers
- Flamme: Launch alongside a TechCrunch Startup Battlefield feature800% organic growth in one month; stopped by a trademark letter
- Flamme: Start charging in a free app when the money runs outBarely survived; the early '15% conversion' counted renewals, so it was inflated
- Flamme: Pitch big investors on great retention before you have a way to get usersFailed; top firms asked about distribution and no term sheets came
- Flamme: Scroll TikTok 4 hours a day for 2 months to learn what worksGot the first account getting views, then copied the approach across accounts
- Flamme: Run 20-30 TikTok accounts on numbered iPhones, 3-4 accounts per phone~50M organic views; host cites ~150K users
- Flamme: Use one Apple ID on every farm phone to skip repaying for the proxy appFailed: TikTok linked the accounts, one flag hit all; lost 120 work hours
- Flamme: Under 300 views means a broken account; 300-1,000 means fix the contentTheir working rule for which accounts and formats to fix; no numbers on impact
- Flamme: Judge app videos by likes and question slideshows by shares and savesLow-like videos rarely drove downloads, even at 1M+ views
- Flamme: Post slideshows of '5 uncomfortable but healthy questions to ask your partner'Shared a lot, but only 0.05-0.2% of viewers downloaded
- Flamme: Post videos that show the app in use, not memesApp demos convert 0.5-1% of views vs 0.05-0.2% for memes and slideshows
- Flamme: Log every post by hand in a spreadsheet and review it every morningForces the team to study why posts fail; no numbers given
- Flamme: Copy only formats that went viral on small accounts and get 'what app?' commentsAdopted after 50M views brought few conversions; C part learned late
- Run real 'what do I text back?' Reddit screenshots through the app on videoJust started; guest expects 0.5-1% of viewers to download
- Design the app's screens and loading animation to look good on TikTok