Flamme · B2C · couples app
Post slideshows of '5 uncomfortable but healthy questions to ask your partner'
Shared a lot, but only 0.05-0.2% of viewers downloaded
Mixedorganic-short-video
What they did
TikTok slideshows titled like 'five uncomfortable but healthy questions to ask your partner', each slide a sample question from the app, watermarked 'Flamme: The Couples App'. Designed for shares and saves.
What happened
Good shares and saves, but view-to-download conversion of only 0.05-0.2%.
“Because we employed the strategy of putting out questions, and we found that if people enjoyed the questions, instead of only apart from liking, they would also share it with their partner, they would also save this to use later.”
“So in these slideshows format, you would say five uncomfortable, but healthy questions to ask your partner, and then on each slide, you just have like five sample questions that are from the app.”
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More from this episode
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- Flamme: Make the daily question for couples the main thing on the home screenDay-30 retention went from 4.2% to ~30%, then 50%, with streak reminders
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- Flamme: Hide your partner's answer until you answer the question yourselfCreated a back-and-forth loop credited with lifting retention; no separate number
- Flamme: Add a home-screen widget showing distance to your partner and days togetherWorked well, per the founder; copied from a competitor; no numbers
- Flamme: Launch alongside a TechCrunch Startup Battlefield feature800% organic growth in one month; stopped by a trademark letter
- Flamme: Start charging in a free app when the money runs outBarely survived; the early '15% conversion' counted renewals, so it was inflated
- Flamme: Pitch big investors on great retention before you have a way to get usersFailed; top firms asked about distribution and no term sheets came
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- Run real 'what do I text back?' Reddit screenshots through the app on videoJust started; guest expects 0.5-1% of viewers to download
- Design the app's screens and loading animation to look good on TikTok