Fleet · B2B · laptop rental for companies
Buy laptops back cheaply when contracts end, refurbish them and resell
Unknownrevenue-capture
What they did
At the end of each contract Fleet buys the device back from the bank for a very small amount, refurbishes it and resells it on the secondary market.
“we we we we buy back to the bank ourselves, Fleet, buy back the computer for like a very small amount of money. So, then we get back the computer at the end of the contract. We refurbish the computer, and we resell it to the to the secondary market.”
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More from this episode
- Fleet: Sell each 36-month laptop rental contract to a bank for cash on day oneFunded ~50,000 devices with no VC; bank keeps ~10%, carries customer credit risk
- Fleet: Have suppliers ship laptops straight to customers; keep only a few spares for swapsAlmost no inventory risk; broken devices replaced instead of repaired
- Fleet: Rent laptops to startups for ~EUR 50 a month with warranty and software includedProduct-market fit at launch; EUR 1.5M revenue in year one
- Fleet: Sell a paid add-on to secure and remotely manage rented laptops~EUR 1M ARR, a small slice of total revenue
- Fleet: After a bad year at home, put the effort into opening new countriesGrew 60% in 2024 and 90% in 2025; now in 20 countries
- Fleet: Replace about half the leadership team when revenue dropsGrowth returned the next year (+60%); many changes at once
- Fleet: Let every employee sell all their shares in the buyout, then grant new onesEmployees cashed out several million euros; now a key recruiting story