Fleet · B2B · laptop rental for companies
Replace about half the leadership team when revenue drops
Growth returned the next year (+60%); many changes at once
Workedteam-process
What they did
During the 2023 decline, the founders replaced almost half of the leadership team and rebuilt strategy. To recruit new leaders despite a falling P&L, they pitched the market context plus clear growth levers (new countries, larger customers) and gave equity. Guest advises being tough on talent density and meritocracy in hard times.
What happened
Followed by 60% and 90% growth years; guest attributes it to tough people decisions but no direct measurement
- Stage
- Scale (2023, ~EUR 8M revenue)
This shipped together with other changes, so the result can't be credited to this alone.
“so, we had to, you know, we had to change uh I think almost half of the of the leadership team at this time, you know? And to rebuild a new uh you know, a new leadership team, a new strategy.”
“So, we had a good story to tell, no? Like, okay, we decreased, but it was a very difficult and challenging environment.”
Related topics
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