Fleet · B2B · laptop rental for companies
Rent laptops to startups for ~EUR 50 a month with warranty and software included
Product-market fit at launch; EUR 1.5M revenue in year one
Workedpricingpositioning-niche
What they did
Target SMBs and startups that buy computers from Apple or Amazon at full price with no services. Instead of paying ~EUR 2,000 upfront, they rent for ~EUR 50/month, with the guarantee and the free tier of Fleet's device-management platform (real-time fleet monitoring) included. Price sits above the hardware cost because clients pay for financing and service; most revenue is the markup on the rental fee.
What happened
Immediate product-market fit: EUR 1.5M revenue in year one, 3M in year two, 8M in 2021
- Stage
- Launch (Launch (2019))
“So, instead of uh you know instead of buying uh computer for €2,000, you will rent computer for €50 per month. This is what we do. And you have a whole service included, no?”
“Of course, it's it's it's higher price that the MacBook, of course, uh, but because the client is ready to pay for financing, service, all those things, you know?”
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