GeoSports · B2C · daily sports geography game
Let players share their score after every round
53% of players share; ~98% of traffic is word-of-mouth; 1M players in under a month
Workedproduct-viralityword-of-mouth
What they did
Each daily round ends with a result the player can share. Players share their score in group chats and on X, and friends who receive it play without knowing who the founder is. No email campaign was used. He recommends deliberately making the product shareable.
What happened
53% organic share rate; about 98% of traffic comes from word-of-mouth; over 1 million unique players in under a month without an email campaign.
- Stage
- launch
“We have a 53% organic share rate, which means if we have, you know, 100,000 people who play a round in a given day, which we've done before, 53,000 of those people are going to share their score.”
“Sure, number two would be make your product shareable. This sounds obvious, but it's not. So, GeoSports is only a success because of word-of-mouth.”
“Most of these people are people who are in group chats, one of their buddies sent them the game, and they just decided to play.”
Related topics
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More from this episode
- GeoSports: Make a sports version of a map game you already love playingBecame the game behind ~$40K/month; no test of the idea itself
- GeoSports: Build for the web first so people can play straight from XFounder credits near-zero friction for going viral on X
- GeoSports: Send it to friends first, then reply to your own X post with the linkReply went viral: ~40,000 players, then 150,000 players the next day
- GeoSports: Post one of each day's 5 questions on X and your Instagram story~2,000 clicks a day, only ~2% of daily traffic
- GeoSports: DM big sports accounts that liked your posts and invite them to write the day's questionsHosts almost always retweet, reaching new audiences; no numbers given
- GeoSports: Copy the same game for new topics, like history and soccerSeveral spin-offs live; no separate numbers given
- GeoSports: Keep the game free, show ads, and sell a Pro plan on the sideAds ~$1,200/day ($30-35K/month); ~1,800 Pro subs make up the rest
- GeoSports: Have Claude write a spec, then block 8 hours to build it with ClaudeNon-coder shipped the game in a weekend
- GeoSports: Keep it to 5 daily questions and one tap, so no one needs instructionsFounder says simplicity drives daily habit; no retention numbers given