GeoSports · B2C · daily sports geography game
Keep the game free, show ads, and sell a Pro plan on the side
Ads ~$1,200/day ($30-35K/month); ~1,800 Pro subs make up the rest
Workedad-monetizationpricing
What they did
Game is free to play. Programmatic display ads were added recently (under 30 days of data) and bring most revenue. A Pro subscription is billed through Stripe.
What happened
Programmatic ads earn around $1,200 a day, $30-35K/month; about 1,800 Pro subscribers; ~$40K/month total.
- Stage
- monetization
“A smaller percentage of this is the Pro subs, which I just showed you. That's about 1,800 Pro subs right now. The much larger number comes in through the ads, which is closer to $30, $35,000 in programmatic right now.”
“All right, so here we have our programmatic ads. As you can see, they're they're very young here. We actually don't even have a full 30 days yet. So, we hover around um $1,200 a day.”
Related topics
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More from this episode
- GeoSports: Make a sports version of a map game you already love playingBecame the game behind ~$40K/month; no test of the idea itself
- GeoSports: Let players share their score after every round53% of players share; ~98% of traffic is word-of-mouth; 1M players in under a month
- GeoSports: Build for the web first so people can play straight from XFounder credits near-zero friction for going viral on X
- GeoSports: Send it to friends first, then reply to your own X post with the linkReply went viral: ~40,000 players, then 150,000 players the next day
- GeoSports: Post one of each day's 5 questions on X and your Instagram story~2,000 clicks a day, only ~2% of daily traffic
- GeoSports: DM big sports accounts that liked your posts and invite them to write the day's questionsHosts almost always retweet, reaching new audiences; no numbers given
- GeoSports: Copy the same game for new topics, like history and soccerSeveral spin-offs live; no separate numbers given
- GeoSports: Have Claude write a spec, then block 8 hours to build it with ClaudeNon-coder shipped the game in a weekend
- GeoSports: Keep it to 5 daily questions and one tap, so no one needs instructionsFounder says simplicity drives daily habit; no retention numbers given