Go Tall · B2C · height prediction app for teens
DM 50 people a day asking them to make your proven, easy video
Creators worked cheaply; with founder content reached ~$3K/month
Workedugc-creatorscreator-ops
What they did
DM'd about 50 people a day pitching a super easy, already-proven video format. Because the format was simple, creators were willing to make it for a very cheap price. Creator pay was set from the known views-to-downloads ratio.
What happened
Founder plus a few UGC creators reached about $3K/month.
- Stage
- Growth (early-growth)
- Effort
- ~50 DMs/day
This shipped together with other changes, so the result can't be credited to this alone.
“So I just went on, DM'd like 50 people a day to be like, "Hey, would you want to make format, make this video? It's super easy." And so they were able to They were willing to do it for a very cheap price.”
Related topics
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More from this episode
- Go Tall: Browse Acquire.com for small apps for sale, then build your own versionFirst sale 2 days after launch; now ~$100K/month
- Go Tall: Reply to TikTok commenters' heights with videos predicting how tall they'll getFirst viral format; 10-20 DMs a day asking for predictions
- Go Tall: Post 10 TikToks a day for a month until one format worksFound a repeatable format; knew how many downloads 100K views brings
- Go Tall: Copy your winning video format onto two new accounts and a friend'sAll three accounts blew up, showing the format was teachable
- Go Tall: Improve your paywall once videos bring steady installsRevenue grew from ~$3K to ~$10K/month, alongside more scaling
- Go Tall: Try more video formats once the first one keeps working~$30K/month by month five
- Go Tall: Put ad money behind the videos that already work organicallyScaled from ~$30K to over $100K/month
- Go Tall: Ask every question commenters volunteered, then show the answer after payment91% of users reach the paywall despite the long onboarding
- Go Tall: Let the height prediction change weekly as people log sleep, meals and stretches