Go Tall · B2C · height prediction app for teens
Ask every question commenters volunteered, then show the answer after payment
91% of users reach the paywall despite the long onboarding
Workedonboardingpaywall
What they did
Commenters kept adding more personal details to get more accurate predictions, so onboarding asks all of them: a long quiz on top of CDC growth data, each question linked to research studies that adjust the prediction (e.g. a puberty-stage quiz). The final height prediction is behind the paywall ($35/year or $5/week).
What happened
About a 91% paywall show rate despite the long onboarding; the guest is most proud of this part.
- Stage
- product
“as I'm predicting the height, the users kept on giving like more of their own information to the comment, because they want a more accurate height prediction. And so that just resulted in the onboarding being like super long.”
“this paywall has about like a 91% paywall show rate, despite being pretty long”
Related topics
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More from this episode
- Go Tall: Browse Acquire.com for small apps for sale, then build your own versionFirst sale 2 days after launch; now ~$100K/month
- Go Tall: Reply to TikTok commenters' heights with videos predicting how tall they'll getFirst viral format; 10-20 DMs a day asking for predictions
- Go Tall: Post 10 TikToks a day for a month until one format worksFound a repeatable format; knew how many downloads 100K views brings
- Go Tall: Copy your winning video format onto two new accounts and a friend'sAll three accounts blew up, showing the format was teachable
- Go Tall: DM 50 people a day asking them to make your proven, easy videoCreators worked cheaply; with founder content reached ~$3K/month
- Go Tall: Improve your paywall once videos bring steady installsRevenue grew from ~$3K to ~$10K/month, alongside more scaling
- Go Tall: Try more video formats once the first one keeps working~$30K/month by month five
- Go Tall: Put ad money behind the videos that already work organicallyScaled from ~$30K to over $100K/month
- Go Tall: Let the height prediction change weekly as people log sleep, meals and stretches