Go Tall · B2C · height prediction app for teens
Put ad money behind the videos that already work organically
Scaled from ~$30K to over $100K/month
Workedpaid-social
What they did
Only after reaching ~$30K/month organically did he start paid ads, using the content formats already proven organic. No platforms, spend or creative details given.
What happened
Scaled from about $30K to over $100K/month.
- Stage
- scale
“And after 30k a month, it was simply just putting it on paid ads to scale to over 100.”
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More from this episode
- Go Tall: Browse Acquire.com for small apps for sale, then build your own versionFirst sale 2 days after launch; now ~$100K/month
- Go Tall: Reply to TikTok commenters' heights with videos predicting how tall they'll getFirst viral format; 10-20 DMs a day asking for predictions
- Go Tall: Post 10 TikToks a day for a month until one format worksFound a repeatable format; knew how many downloads 100K views brings
- Go Tall: Copy your winning video format onto two new accounts and a friend'sAll three accounts blew up, showing the format was teachable
- Go Tall: DM 50 people a day asking them to make your proven, easy videoCreators worked cheaply; with founder content reached ~$3K/month
- Go Tall: Improve your paywall once videos bring steady installsRevenue grew from ~$3K to ~$10K/month, alongside more scaling
- Go Tall: Try more video formats once the first one keeps working~$30K/month by month five
- Go Tall: Ask every question commenters volunteered, then show the answer after payment91% of users reach the paywall despite the long onboarding
- Go Tall: Let the height prediction change weekly as people log sleep, meals and stretches