Go Tall · B2C · height prediction app for teens
Post 10 TikToks a day for a month until one format works
Found a repeatable format; knew how many downloads 100K views brings
Workedorganic-short-videoanalytics-attribution
What they did
For about a month, made 10 TikToks every day himself to experiment until a format worked. Because there was only one format and one distribution channel, attribution was easy: he knew how many downloads 100K views produced, which told him what he could afford to pay creators.
What happened
Found a winning format and a views-to-downloads ratio that set creator pricing.
- Stage
- launch
- Effort
- 10 videos/day for about a month
“It took about a month of just experimentation purely with content, making 10 TikToks every day.”
“Because I only had one format, I had one distribution channel, it's very easy to see the attribution. Like I know exactly 100k views equals how many downloads.”
Related topics
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More from this episode
- Go Tall: Browse Acquire.com for small apps for sale, then build your own versionFirst sale 2 days after launch; now ~$100K/month
- Go Tall: Reply to TikTok commenters' heights with videos predicting how tall they'll getFirst viral format; 10-20 DMs a day asking for predictions
- Go Tall: Copy your winning video format onto two new accounts and a friend'sAll three accounts blew up, showing the format was teachable
- Go Tall: DM 50 people a day asking them to make your proven, easy videoCreators worked cheaply; with founder content reached ~$3K/month
- Go Tall: Improve your paywall once videos bring steady installsRevenue grew from ~$3K to ~$10K/month, alongside more scaling
- Go Tall: Try more video formats once the first one keeps working~$30K/month by month five
- Go Tall: Put ad money behind the videos that already work organicallyScaled from ~$30K to over $100K/month
- Go Tall: Ask every question commenters volunteered, then show the answer after payment91% of users reach the paywall despite the long onboarding
- Go Tall: Let the height prediction change weekly as people log sleep, meals and stretches