GTM Sauce

gojiberry AI · B2B · LinkedIn lead finder and outreach tool

Turn things that happen to your startup into Reddit stories with proof, never pitching

11M impressions, 40K visitors, ~100 first customers; single posts brought 10-15 clients

Workedcommunityfounder-brandcontent

What they did

Posts are first-person stories from daily life as a SaaS marketer, with screenshots as proof, e.g. 'I paid 5 influencers on LinkedIn to promote my SaaS, here's what $1,250 got me' and a post about being rejected at the Y Combinator interview. Never put the SaaS directly in the post; trigger curiosity by highlighting it and let readers find it (SaaS linked in the profile bio). Change the angle every post; can redirect to a YouTube video or X post. Drafting: tells the story to ChatGPT by voice, then has it translate and correct it (non-native English), which captures more detail. Pre-launch founders can post about the problem they're solving and how it's going.

What happened

11M+ impressions and 40K+ website visitors; ~100 first customers and still bringing customers. Influencer post: 160K views, 543 upvotes, ~2,000 visitors, 10-15 clients. YC post: 179K views, ~15 clients. Leads on demo calls recognize him as 'the Reddit guy'
Stage
Early (first customers)
Effort
Many posts over a few months

This shipped together with other changes, so the result can't be credited to this alone.

4:36
“Also, something that's really important when you do a post like this, you have to tell a story and you have to show proof.”
Romàn Czerny
6:49
“And then third thing that's really important is never putting your SaaS directly in the post. You can trigger curiosity by highlighting it”
Romàn Czerny
“First, I'm not English native, so what I do is I tell my story to ChatGPT by voice, and then I ask ChatGPT to translate and correct my post.”
Romàn Czerny

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