Japan Dev · B2B · Japan developer job board
Give job seekers a ¥3,000 gift card for reporting their hire
Catches unreported hires at a 'pretty good hit rate'
Workedrevenue-capture
What they did
Site shows a 'found a job' link/banner; candidates who applied directly through the site and report which company and position hired them get a ¥3,000 Amazon Japan gift card. Eric uses the report to invoice companies for placements they didn't report.
What happened
Ensures a 'pretty good hit rate' on detecting placements
In their words
Pete Codes · $60k/m from a job board“the found-a-job link where they can click that and basically let me know which company it was, you know, what position”
“So yeah, just gives them an incentive um to let me know.”
Related topics
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New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Japan Dev: List jobs free and charge a fee only when someone gets hiredSales converted pretty well; business at ~$60K/month
- Japan Dev: Collect applicants' name and email before sending them to the company's job page
- Japan Dev: Add a growing monthly fee to the contract for hires companies don't reportFounder believes cheating is rare; no numbers
- Japan Dev: Sign your own employer first, then use its name to sign othersNext two companies came relatively easily
- Japan Dev: Post jobs free and write each company's English profile and job adsEnough to land the first few companies
- Japan Dev: Grow the job-seeker side with SEO and an email newsletterSlow: ~12 months to first revenue; traffic grew steadily over years
- Japan Dev: List only ~100 good companies and turn down most who ask to joinFounder credits curation for making the model work; no numbers
- Japan Dev: Pivot to a job board after visitors kept looking for an apply buttonLed to the first paying clients
- Japan Dev: Have companies report hires within ~5 days; refund only part in month one