Japan Dev · B2B · Japan developer job board
Pivot to a job board after visitors kept looking for an apply button
Led to the first paying clients
Workedvalidationfeature-development
What they did
Original company discovery + reviews site: companies wouldn't engage with a reviews site, and visitors looked for ~10 seconds then got confused because there was no apply button. Added apply buttons and pivoted to a job board.
What happened
Enabled signing paying clients
In their words
Pete Codes · $60k/m from a job board“people would load the site, look at it for, you know, 10 seconds or whatever, and then be confused, cuz there's no apply button”
Related topics
Get tactics like this every Monday
New tactics from the week's founder interviews, each linked to where it was said.
More from this episode
- Japan Dev: List jobs free and charge a fee only when someone gets hiredSales converted pretty well; business at ~$60K/month
- Japan Dev: Give job seekers a ¥3,000 gift card for reporting their hireCatches unreported hires at a 'pretty good hit rate'
- Japan Dev: Collect applicants' name and email before sending them to the company's job page
- Japan Dev: Add a growing monthly fee to the contract for hires companies don't reportFounder believes cheating is rare; no numbers
- Japan Dev: Sign your own employer first, then use its name to sign othersNext two companies came relatively easily
- Japan Dev: Post jobs free and write each company's English profile and job adsEnough to land the first few companies
- Japan Dev: Grow the job-seeker side with SEO and an email newsletterSlow: ~12 months to first revenue; traffic grew steadily over years
- Japan Dev: List only ~100 good companies and turn down most who ask to joinFounder credits curation for making the model work; no numbers
- Japan Dev: Have companies report hires within ~5 days; refund only part in month one