Practitioner pattern · Thomas Petit (Sells consulting services and runs a paid signal-engineering workshop at App Growth Annual; works with Voyantis)
Keep at least 10 conversion events per campaign per day before filtering
Under ~10/day optimization breaks; well above it, fewer better events win
Unknownpaid-socialanalytics-attribution
What they did
Networks need roughly 50-100 events per week per campaign; guest uses 10/day/campaign as the floor. Below it, don't filter trials; instead add earlier high-intent events (strong onboarding answers, first activity) to raise volume. Well above it, sending 30 filtered events beats 300 unfiltered. Revisit as budget grows (e.g. $100K to $500K allows much tighter filtering).
“so I simplify in my head and say, below 10 event per day per campaign, things are going to go a little bit wrong.”
“But once you get there, there's very little upside to sending 300 every day, and there's a lot of upside of sending only 30 every day, but that are super filtered.”
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